Mark your calendars for Small Business Saturday, November 30 and explore Harrisonburg’s locally-owned shops for a day of unique, community-focused shopping. This annual event is the perfect opportunity to discover artisan items you won’t find anywhere else while enjoying personalized service from knowledgeable business owners and staff, making your shopping experience as special as the gifts themselves. For an extra festive touch, visit the Frame Factory & Gallery’s Cinnamon & Clove Holiday Market, where you can browse original paintings, handmade leather accessories, metalwork jewelry, ceramics, vintage home décor from talented local artisans like Charlotte Shristi, Hummingbird Creative, and Mountain Fable. Enjoy a cup of hot chocolate as you shop and soak in the holiday spirit while supporting local talent.
Support local businesses this holiday season
With over 50 locally owned boutiques, specialty stores, and artisan markets in the downtown district, the city transforms into a shopper’s paradise. As a Virginia Arts and Cultural District, each shop offers carefully curated, handcrafted items from local artisans. Whether you’re seeking fair trade products, custom jewelry, outdoor gear, or vintage finds, you will find it in Downtown Harrisonburg. Embrace the charm of Harrisonburg’s local businesses this holiday season:
Art Galleries
Bookstores
Clothing Stores
- The Yellow Button
- Asdelia Mae Boutique (Childrens)
Fair Trade Stores
Flower Shops
Gift Shops
Home Stores
Jewelry Stores
- Elk Run Mining Co.
- Got Rocks Jewelry
- HUGO KOHL Jewelry Boutique & Workshop
- James McHone Antique Jewelry
Outdoor Recreation Stores
Self-Care/Sustainably Stores
Specialty Shops
- Blue Ridge Dog
- Gadget Town
- Gamer Oasis
- Snow and Ice Christmas and Gift Store
- The Tuning Fork Repair
- University Outfitter
- Wonder Skate Shop
Vintage Stores
Looking for Year-Round Christmas Magic?
Just a short 10-minute drive from downtown, Snow and Ice Christmas and Gift Store offers a magical shopping experience year-round. Recognized by Country Living Magazine as one of the top Christmas stores in the country, it specializes in unique holiday decor and high-quality gifts for every season. If you’re looking for something extra special this holiday season, be sure to visit this must-see destination for festive treasures and hard-to-find holiday items.
Shopping with a purpose
Visit one of Harrisonburg’s retail stores dedicated to helping others. From the popular chain: Ten Thousand Villages, focused on fair-trade and empowering artisans to local New Creation, selling items from those rescued from or vulnerable to human trafficking. Your shopping can help those in need when you shop at Goodwill and local Gift & Thrift among other stores.
Others places to shop
For those looking to capture Black Friday deals, Harrisonburg is also home to the Valley Mall and numerous chain stores from Target to Belk.