Shop Small in Harrisonburg this Holiday Season

Local Finds for Every Person on Your List

December in Harrisonburg brings twinkling lights, festive storefronts, and a city full of small businesses ready to help you find gifts that truly feel personal. Whether you’re shopping for the outdoors enthusiast, the foodie friend, the beauty lover, or the hard-to-shop-for relative, local businesses in the Friendly City make holiday gifting surprisingly easy. Here’s your curated list of local treasures by personality type, featuring local shops and handcrafted finds you won’t get anywhere else.

Fashion & Style Icon

This person picks outfits like they’re curating an art exhibit. They love unique prints, local boutiques, and sustainable fashion.

Beauty Lover & Self-Care Lover

This person deserves more than “just soap.” Think clean skincare, locally crafted bath goods, minimalist packaging, and that little “treat yourself” moment. Consider a gift card to a Harrisonburg beauty spa for the perfect escape amid the holiday hustle and bustle.

Bookworm & Thoughtful Reader

For the person who disappears into novels, journals thoughts, or collects rare editions.

Christmas Fanatic

For the one who keeps their tree up a little too long, collects ornaments like memories, and believes December should shine all year.

Outdoor enthusiast items displayed at store

Outdoor Enthusiast & Adventure Seeker

For the person who’s always hiking, biking, fly-fishing, or discovering new trails in the Shenandoah Valley.

Christmas candles and Christmas decor items

Homebody & Cozy-Living Fan

For the one who loves curling up at home with a warm fire, scented candles, artisanal décor, and making a home-cooked meal.

Christmas tree on the left with shelves of hand crafted items on the right

Purpose-Driven Shopper

For the giver who believes gifts should do good in the world and wants purchases to support makers, global artisans, or local causes.

Dog wearing harness

Dog Lover

We can’t forget our loyal four-legged friends. For the person who treats their dog like family and the dog who deserves a little holiday gift too.

Artsy & Creative One

This person appreciates craft, creativity, original pieces, and artisan-made goods.

Christmas earrings

The Person Who Has Everything

For the one who claims they “don’t need anything,” already owns the latest gadgets, and appreciates thoughtful, unexpected finds that surprise them.

Downtown Harrisonburg Holiday Shopping Guide

To assist shoppers in finding the perfect gifts, Downtown Harrisonburg provides a comprehensive gift guide showcasing the talents of local makers and artists, offering unique and thoughtful gift ideas. Holiday shoppers in Harrisonburg are sure to find something special for everyone on their list. Bonus idea: If you really get stuck, give Downtown Dollars. Downtown Dollars are gift certificates that are accepted at more than 60 downtown locations. Let them pick their favorite local treat!

Shopping small in Harrisonburg this holiday season means supporting makers, artists, and families who make the Friendly City shine. This list is just a sample of what you’ll find across the city; there are countless more boutiques, markets, and makers waiting for you to visit.